What a link insertion is, and what it is not.
The industry uses three names for the same thing: link insertion, niche edit and curated link. The editor adds one sentence or a few words to an existing article, and your link sits inside it. The page keeps its age, its rankings and its readers. That is the whole difference from a new post.
| Link insertion | Guest post | PBN or link farm | |
|---|---|---|---|
| The page | Already published and indexed | Written new for your link | Built to host links |
| Readers on day one | Whatever the page already gets | None until it earns them | Usually none |
| What decides quality | The page, not just the domain | The site and the article you write | Nothing real |
| Main risk | Page loses traffic or gets edited later | Post never gets traffic or indexed | Worthless, and a pattern Google looks for |
| What I sell | Yes, only this | No | Never |
What I check on the page, not just the domain.
Most sellers vet a domain once and then place links on any page of it. A link insertion lives or dies on one page, so that is where the checks happen. The full 13-point walkthrough is here.
- The page is indexed and ranking
If Google does not show the page for anything, a link inside it has little to pass on.
- The page gets organic visits
Site-wide traffic can hide dead pages. I look at the page itself before pitching it.
- The article already covers your topic
Your product has to answer something the article is already talking about. If it needs a new paragraph to make sense, it is the wrong page.
- The link sits in the body text
A contextual link inside a paragraph people read, next to the sentence it supports. Not in a footer, author box or a list of resources at the end.
- The page is not crowded with outbound links
A page with dozens of commercial links is a page that sells to everyone. I skip it.
- The site publishes for readers
Real bylines, recent posts, a clear subject. Sites with a write-for-us page on every topic under the sun do not make the list.
Where my list runs deepest.
Categories by how many active sites cover them today, with the average domain rating in each. If your category is thin, I will tell you before you pay anything.
What a link insertion costs here.
Pricing is published on the homepage as packages. Broken down per link, it looks like this. The price covers vetting, outreach, the placement itself and a one-year replacement if a link drops.
Full package details are in the pricing section. You pay for placements that go live, never for attempts.
When a link insertion is the wrong buy.
Saying this up front saves both of us a call.
If the target page is thin or does not answer the search it is meant to rank for, links will not fix that. Fix the page first.
Every placement here is researched and pitched one at a time. A marketplace will hit that volume. I will not.
That pattern is how a profile starts to look bought. I choose anchors page by page, based on what already ranks in your space.
Links take time to be crawled and counted, and rankings move for many reasons besides links. Nobody honest can promise a date.
The risk, stated plainly.
Most sites that accept link insertions charge a placement fee. Google's spam policies are direct about paid links that pass ranking value:
“Buying or selling links for ranking purposes” is listed as a form of link spam, including “exchanging money for links, or posts that contain links.” Google Search Central, spam policies
I will not tell you link insertions carry zero risk. What I control is how the links look and where they sit: real sites with real readers, pages that already cover your topic, varied natural anchors, and a pace that matches how your competitors earn links. That keeps the profile close to the ones already ranking in your category, which is the most anyone buying links can do.
Questions before you order.
How long until a link is live?
Outreach starts once the target list is agreed. Some editors reply within days, some take weeks and some never answer, so I do not quote a fixed date. When the work is done you get the live URL for every placement, so you can check each one yourself.
Can I choose the anchor text and target page?
Tell me the pages you want to push and any anchors you prefer. I plan anchors from what your competitors' profiles already look like, and I will tell you if a request would make yours look unnatural.
Are the links dofollow and permanent?
Yes. Every link is dofollow, permanent and indexable. The one-year replacement warranty covers any link that drops.
What if an editor removes my link?
Every link carries a one-year replacement warranty. If a link I placed drops within a year, I replace it at no cost.
Do the links get indexed?
The pages are already indexed before I pitch them, which is part of the vetting. The updated version still has to be recrawled, and I cannot control when Google does that.
Do you also sell guest posts?
No. I only do link insertions, because my site list is built around pages that already rank. Doing one thing properly beats doing two badly.